Becks and Posh are the Brad and
Jen Angelina of the UK and I believe that Becks is recognizable around the world. An international star with huge gay appeal. I wonder why then, his ads never air here in the US. Here's one from 2002 that pays homage to the "Mean Joe Greene" ad of the 70s.
Related: Andy Towle shows us the new face of Gillette.